In recent time, the power of advertisement has accelerated in selling consumer goods which is aided by the new era of advancing technological developments.It is true that ,technology has aided in equipingthe advertisements by adding visual and acoustic effects to make it more presentable and attractive for the peopleof our society.some believes that the sales of popular consumer goods reflects the power of advertisements.My personal sentiments are however in contrary with thesaid idea,as advertisements may act as gimmick.
Firstly, although advertisements have affected our society but it is not strong enough to subdue the basic needs of the society.The basic needs will always remain unaffected by the advertisements.For example,it is very likely for peolpes to come across the advertisements of soap beautyproducts or even cars and furnitures while watching a television program but unlikely to come across an advertisement of rice ,potato or vegetables which are an absolute requirement of a man on daily basis.The popularity of these food items will remain same and will certainly not get altered because of overwhelming advertisements.
Futhermore ,advertisements via different media have affected the upperclass of the society and the developed nations more than the lower class and underdeveloped nations.The poor and needy still buys goods as per their necessity.For instance,the population of the lower class and below poverty level people comprises of a significant proportion in comparision to the rich and higher class ,especially in coutries like india Africa etc.It is obvious that these people struggles for food ,cloth and shelter and this will be reflected by buying more basic items for their daily needs.They are unlikely to get deviated by any advertisrments.Thus the market will also reflect the needs of these people who forms a greater part of the society in underdevelope countries.
Lastly,even in the case of higher or middle class people,advertisements may alter the popularity of different brands for the same product but it cannot overshadow the real need of the society.
In conclusion,the advertisements has ramified itself as a part of consumerisation and market driven policies to improve the economy.However,it is not so massive as to outcast the real need of our society .
Firstly, although advertisements have affected our society but it is not strong enough to subdue the basic needs of the society.The basic needs will always remain unaffected by the advertisements.For example,it is very likely for peolpes to come across the advertisements of soap beautyproducts or even cars and furnitures while watching a television program but unlikely to come across an advertisement of rice ,potato or vegetables which are an absolute requirement of a man on daily basis.The popularity of these food items will remain same and will certainly not get altered because of overwhelming advertisements.
Futhermore ,advertisements via different media have affected the upperclass of the society and the developed nations more than the lower class and underdeveloped nations.The poor and needy still buys goods as per their necessity.For instance,the population of the lower class and below poverty level people comprises of a significant proportion in comparision to the rich and higher class ,especially in coutries like india Africa etc.It is obvious that these people struggles for food ,cloth and shelter and this will be reflected by buying more basic items for their daily needs.They are unlikely to get deviated by any advertisrments.Thus the market will also reflect the needs of these people who forms a greater part of the society in underdevelope countries.
Lastly,even in the case of higher or middle class people,advertisements may alter the popularity of different brands for the same product but it cannot overshadow the real need of the society.
In conclusion,the advertisements has ramified itself as a part of consumerisation and market driven policies to improve the economy.However,it is not so massive as to outcast the real need of our society .
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